8¢ More Each

On my regular weekly shopping trip this weekend, I picked up my new dietary staple - The Luna Bar. These are a must for me, since I tend to forget meals. Plus, if I just need a snack to keep my motor running to the next meal - why not one that is healthy and 70% organic?

Anyway, I generally buy a box of 6 Luna Bars for $5.47. This makes each and every bar cost 91¢.

The sneaky folks at Luna caught my eye right away, by the new smaller box. Further investigation revealed that each box now only carries 5 Luna Bars. The cost per box is $4.97. That makes each of my needed snacks cost 99¢.

Holy cow, that is an 8¢ increase. Or 9%, if you like percents.